Avoid This Toxic Mistake If You Are Writing For The Masses
If you are writing for a mass audience, especially if you are a journalist, or writing for an online audience, this might be the worst mistake you could be making.
According to a study conducted by Daniel M. Oppenheimer, writers who use simpler words actually come across as being smarter than the ones who don’t.
But, Why?
The major reasons why you should be avoiding this toxic habit if you want to be an excellent web content writer relate directly to your audience. Write your content in a way that it facilitates the people it is written for. Let us look at a couple of important reasons why you should write simple content:
Everyone Needs To Understand
The difference between average writers and great writers is great writers do not need fancy words to get their message across. They have the ability to express themselves in a simple and clear fashion, and engage their audience at the same time. If what you write is not being understood by your audience quickly and clearly, it needs work.
When you write for the Web, especially for the news and blogs, keep in mind that the audience that has access to your content is incredibly diverse, and not everyone shares the same level of vocabulary and comprehension skills. This is why it is important that your content is easy to read and understand.
They Don’t Have The Time
Most people ‘reading’ online content are not reading every single word thoroughly; they are just skimming through it to get the gist of it, and grasp the points that sound important to them.
Make sure that your content does not require people to spend a lot of their precious time trying to understand what you are trying to say, because they won’t.
Reaching out to a mass audience is very different from reaching out to a specific niche, and this should reflect in your writing style if you want to get the maximum results out of your published content. Use simpler words, short sentences and use catchy and easy headlines. The best writers are those who are able to express even the most complex ideas in simple ways.
