Why ‘Being Good’ Can Be Good For Your Food Business
Restaurants/Bakeries/Eateries: Get your charitable shoes on!
We all know that the act of giving and creating a positive difference in the world around us reaps priceless economical, psychological, emotional and spiritual rewards. When you give back to your community and help others in need, you end up feeling great about yourself, right? Let me tell you, however, that there are many other benefits that you can enjoy by “being good”, especially when you are a business.
Food businesses, such as restaurants, cafes and bakeries, have a great opportunity to take part in this benevolent practice. Activities such as organizing food events at schools, hospitals and poverty-stricken areas, donating a certain percentage of your sales to a good cause, donating or distributing surplus food among the underprivileged and the needy, as well as sponsoring or supporting other charity events are just a few ways that these businesses can give back to their community.
A good business knows that any decision that it takes will have a certain impact, or consequence; be it financial, functional or even image-related, which is why it is important to know the why, who, what and how of your contributions, as well as the impacts that they will have on your business.
Contributing towards creating a better community not only provides a boost for your company’s public image, it also benefits your organization’s internal and external affairs by affecting both your employees and customers. Here are a few reasons why being socially responsible can turn out to be in favor of your business:
Reveal Your Love & Care
Your actions matter. When you actually work towards giving back to your community, it shows that your business cares for more than just making profits, which can do wonders for your reputation.
Bring Your Community Together
Everyone supports public-spirited events and activities, and when you purposefully involve volunteers and the general public in your initiatives, it creates a sense of community within the people and the organization and brings them closer together when they join each other on the same page, out there to achieve similar goals. This, in turn, could make your organization the place where people involved in such activities could get together.
Find New Customers
Social and charity work not only gains you a good reputation among your existing customers, but also motivates people who have never visited you before to check you out. More people are interested in businesses who are concerned with something other than just making money than you know.
Boost Employee Morale
Getting your staff and employees involved in contributing towards a good cause can help boost team spirit, motivation and enthusiasm. It also creates in them a sense of being good and valued which, in turn, increases self-esteem and helps gain moral satisfaction.
Positive Publicity
A food business contributing towards the betterment of the community is likely to gain free-of-cost media attention, especially when it involves the public in its activities. This can be good for your business because it helps paint a positive picture of you to the masses out there, and showing the community that you care enhances your image.
Engage Your Clients
In addition to creating new customers, getting your existing customers and clients to engage in social and community-level activities allows them to connect with your business on matters close to their hearts, and eventually, aids brand and customer loyalty.
Aside from all the reasons listed above and more, the simplest and biggest reason to be good and do good is the difference you end up making in someone’s life, and eventually, in the whole community. As a business owner, you have the power to make the world a better place, not just by selling good products and services, but also by contributing your time and money towards good causes and standing up against the problems of the society. Businesses work in collaboration with their communities, and a healthy community means a healthy business.
